Privacy policy
Privacy Policy
Alira Bridal (“we”, “our”, “us”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, store and protect your personal information when you visit our website, place an order, or interact with us.
By using our website, you consent to the practices described below.
Information We Collect
We may collect the following information from you:
Personal Information
- Name
- Email address
- Phone number
- Billing and shipping address
- Payment details (processed securely via third-party payment gateways – we do not store your card details)
Order Information
- Items purchased
- Order history
- Delivery preferences
Automatically Collected Information
Collected through cookies, pixels, analytics and tracking tools:
- IP address
- Device information
- Browser type
- Pages viewed, time spent, and browsing behaviour
Marketing & Analytics Information
Collected via platforms such as Facebook/Meta Pixel, Google Analytics and Shopify for advertising, performance tracking and customer behaviour insights.
How We Use Your Information
We use your information to:
- Process and fulfil orders
- Provide shipping and order updates
- Respond to enquiries
- Improve website performance and customer experience
- Send marketing emails (if you have opted in)
- Personalise advertising and retargeting
- Prevent fraud and maintain website security
- Comply with legal obligations
Sharing Your Information
We only share your information with trusted third-party service providers who help operate our store, including:
- Payment processors
- Shipping carriers
- Shopify e-commerce services
- Marketing platforms and analytics tools
- Customer service partners
These providers only receive the information necessary to perform their services.
We do not sell your personal information.
Cookies & Tracking Technologies
We use cookies and similar technologies to:
- Enable website functionality
- Remember your preferences
- Analyse site traffic
- Improve site performance
- Deliver personalised advertising
You can manage cookies through your browser settings. Disabling cookies may affect website functionality.
Email Marketing
If you subscribe to our mailing list, you may receive updates, promotions, launch announcements, and marketing communications.
You may unsubscribe at any time using the link provided in our emails.
How We Store & Protect Your Data
Your information is stored securely using Shopify’s data systems and our trusted partners.
We take reasonable steps to protect your data from unauthorised access, alteration or misuse.
Your Rights
You may:
- Request access to your personal information
- Ask for corrections or updates
- Request deletion of your data (subject to legal requirements)
- Opt out of marketing communications
To make a request, please contact us at: contact@alirabridal.com.au
Data Retention
We retain your information for as long as necessary to:
- Fulfil your order
- Maintain accurate business records
- Meet legal, tax and regulatory requirements
After this period, your information may be securely deleted or anonymised.
Third-Party Links
Our website may contain links to external websites. We are not responsible for the privacy practices or content of those sites.
Children’s Privacy
Our website is not intended for individuals under 18 years of age. We do not knowingly collect data from minors.
Changes to This Policy
We may update this Privacy Policy from time to time. The most current version will always be available on this page.
Contact Us
If you have questions about this Privacy Policy or how your information is managed, please contact us:
Alira Bridal
Email: contact@alirabridal.com.au
Terms & Conditions
Last updated: 24 November, 2025
Welcome to Alira Bridal. By accessing or purchasing from our website, you agree to the following Terms & Conditions. Please read them carefully before placing an order.
1. General
Alira Bridal (“we”, “our”, “us”) offers this website, including all information, products and services, to you conditioned upon your acceptance of these Terms & Conditions.
By visiting our site or purchasing from us, you agree to be bound by these terms.
We reserve the right to update or modify these Terms at any time. The latest version will always be available on this page.
2. Products & Availability
All products are offered in limited quantities and may sell out without notice.
We do not guarantee that all items featured online will always be available at time of purchase.
All products will have a shipping date enclosed on each product listing, please take note of this date.
Colours and fabrics may vary slightly due to screen settings and natural material variations.
3. Pricing & Payment
All prices are displayed in AUD unless otherwise specified.
We reserve the right to change pricing at any time.
Payment must be made in full at checkout using approved payment methods available on our site.
Any customs duties, taxes or import fees for international orders are the responsibility of the buyer.
4. Orders & Cancellations
Once an order is placed, we begin processing immediately.
For this reason, cancellations or changes may not always be possible.
Please contact us at contact@alirabridal.com.au as soon as possible if you require assistance.
Custom or made-to-order items cannot be cancelled once production has commenced.
5. Shipping
Shipping timeframes and delivery estimates are outlined on our Shipping Policy page.
Delays caused by couriers, customs or external factors are outside our control.
We do not accept liability for lost, late or damaged parcels once handed over to the shipping carrier, but we will assist you in lodging an enquiry.
6. Returns & Exchanges
Our Returns & Exchanges Policy applies to all purchases and forms part of these Terms & Conditions.
Please refer to the full policy for detailed conditions.
7. Faults & Quality
All items are quality-checked prior to dispatch.
Verified manufacturing faults will be repaired, replaced or refunded in accordance with Australian Consumer Law.
Due to the nature of hand-embellished fabrics, minimal shedding is expected and not considered a fault.
8. Intellectual Property
All content, imagery, product designs, branding, logos and copy on this website are the property of Alira Bridal and may not be reproduced, distributed or used without written permission.
9. Limitation of Liability
To the maximum extent permitted by law, Alira Bridal is not liable for any indirect, incidental or consequential losses arising from the use of our website or products.
Nothing in these Terms affects your rights under Australian Consumer Law.
10. Contact
For any questions regarding these Terms, please contact us: